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will you be the change?

Gen Z and the nostalgia trend

Nostalgia is trending with Gen Z. To escape an overstimulated reality and the impending adult responsibilities, younger generations are seeking refuge in the past.

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Beatrice Soncina Beatrice Soncina

The power of cross-sector collaborations

If you ever came across a campaign that really caught your eye because you found it amusing, emotional or interesting due to a particular collaboration you know exactly what I mean. This is called a cross-sector collaboration.

A cross-sector collaboration helps companies achieve a mutually shared purpose and helps gain a competitive edge. This article explores how different business entities can partner to create an outcome that can be beneficial for both brands and for young consumers today.

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Elizabeth Pasquinelli Elizabeth Pasquinelli