Category: marketing

Gen Z and the nostalgia trend

Nostalgia is trending with Gen Z. To escape an overstimulated reality and the impending adult responsibilities, younger generations are seeking refuge in the past.

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Beatrice Soncina Beatrice Soncina

The power of cross-sector collaborations

If you ever came across a campaign that really caught your eye because you found it amusing, emotional or interesting due to a particular collaboration you know exactly what I mean. This is called a cross-sector collaboration.

A cross-sector collaboration helps companies achieve a mutually shared purpose and helps gain a competitive edge. This article explores how different business entities can partner to create an outcome that can be beneficial for both brands and for young consumers today.

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Elizabeth Pasquinelli Elizabeth Pasquinelli

What Makes Gen Z Different?

At The Red Flower Factory, we work to help leaders in the CPG industry to understand the needs of the Next Generation of consumers. But we’ve noticed that many clients are still trying to target Millennials.  One of the partners at our parent company Sevendots asked us, ‘Why should our clients look at Gen Z? What makes Gen Z different to Millennials?’

In this article, we break it down: how Gen Z is different to previous generations, and what this means for brand owners everywhere.

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Beatrice Soncina Beatrice Soncina