Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.
Who we have worked with
By the next gen, for the next gen
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Why Gen Z 🤟🏻 🌍
We have always lived online.
We’re the first generations of ‘digital natives’. How we access goods and services comes from a whole new perspective.
85% of us learn about new products through social media. (NAPCO Research)
We are coming of age in a climate crisis.
We’re tasked with a foreboding future: unprecedented climate change, threatening our survival. Understanding brands means understanding their role in the future of consumption.
After taste and price, Gen Z care about the environmental impact and sustainability of the brands they buy. (IRI, 2021)
Our Talents
Where the magic happens ✨
What people say about us 😎
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Riccardo Demi
Marketing for startups
Djungle Studio
These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!
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Eleonora Acierno
Marketing Manager
Cornetto & Magnum Italy
The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!
Factory Blog
👁🗨 For open-minded and innovative people, searching for inspiration. Beware of imitations.
Pickle Kits and Vodka Pasta – What can CPG brands learn about Gen Z from TikTok Trending
We’ve all seen the weird and wonderful food combinations that go viral on TikTok. While they are often unusual products, they command the attention of Gen Z consumers and drive sales through the roof. Consider the pickles wrapped in fruit roll ups, stuffed with Takis, and drizzled with Tajin that have been going viral lately – #pickle now has upwards of 4 billion views on the social media platform. In this article, we dive into what CPG brands can learn from TikTok about Gen Zers’ tastebuds.
Gabrielle Carruthers
Our Forest
Welcome to the TRFF forest 🌴
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