FINETUNING BRAND LAUNCH IN A NEW MARKET FOR GEN Z
The need
To develop and fine tune the best offer mix for launching and developing the selected brands in a new market, with Gen Z in mind.
What we did
01
Analysed Gen Z’s perception of the category, their brand expectations and understanding the potential appeal of the selected brands for Gen Z (Vibechecks).
Our output
An outline of how the selected brands should adapt to the local market, with strategic recommendations on the launch of the brands for Gen Z.
Photo by Vinicius “amnx” Amano on Unsplash