FINETUNING BRAND LAUNCH IN A NEW MARKET FOR GEN Z
The need
To develop and fine tune the best offer mix for launching and developing the selected brands in a new market, with Gen Z in mind.
What we did
01
Analysed Gen Z’s perception of the category, their brand expectations and understanding the potential appeal of the selected brands for Gen Z (Vibechecks).
Our output
An outline of how the selected brands should adapt to the local market, with strategic recommendations on the launch of the brands for Gen Z.