Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.
Consumer habits and trends are continually evolving. With change only accelerating, we provide CPG brands with the creative solutions that ensure they thrive into the future. We provide thinking by the Next Gen, for the Next Gen.
Our disruptive business solutions integrate the priorities of the next generation of consumers and inspire business decision makers. United with young opinion leaders, we access the future of consumer trends.
In our analysis of the online landscape, we highlight and leverage disruptive perspectives and thoughts.
We engage with the opinion leaders of the next generation, decoding their thoughts and perspectives to provide inspiration and direction to our clients.
By giving voice to the Next Gen and collaborating with them, we craft new offers and communication solutions which are aimed at positively impacting our future.
Leveraging trends and weak signals that emerge from the social media landscape.
Brands want to understand the next generation and they want to be heard by brands. The Vibechecks allow us to decode the Vibe of the Next Gen, by engaging with them on the topic at hand.
Our creative phase, an incubator of innovative ideas to help brands align their offering and messaging to the needs of the Next Gen.
These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!
The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!
In 2022, we published a blog post illustrating the “nostalgia” trend, and its impact on our generation. Two years later, unfortunately, many of the same reasons that had Gen Z seek out nostalgia in the first place, are still relevant, and the trend is only growing stronger. That is why we are re-examining this trend, and what brands should take note of, to successfully engage Gen Z.
Karen Rickers
