Next Gen power to craft today’s solutions with the leaders of tomorrow

Who we have worked with

By the next gen, for the next gen

Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.

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Why Gen Z 🀟🏻 🌍

We have always lived online.

We’re the first generations of β€˜digital natives’. How we access goods and services comes from a whole new perspective.

85% of us learn about new products through social media. (NAPCO Research)

We are coming of age in a climate crisis.

We’re tasked with a foreboding future: unprecedented climate change, threatening our survival. Understanding brands means understanding their role in the future of consumption.

After taste and price, Gen Z care about the environmental impact and sustainability of the brands they buy. (IRI, 2021)

Our Talents

Where the magic happens ✨
What people say about us 😎
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Riccardo Demi

Marketing for startups
Djungle Studio

These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!

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Eleonora Acierno

Marketing Manager
Cornetto & Magnum Italy

The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!

Factory Blog

πŸ‘β€πŸ—¨ For open-minded and innovative people, searching for inspiration. Beware of imitations.

Pickle Kits and Vodka Pasta – What can CPG brands learn about Gen Z from TikTok Trending

We’ve all seen the weird and wonderful food combinations that go viral on TikTok. While they are often unusual products, they command the attention of Gen Z consumers and drive sales through the roof. Consider the pickles wrapped in fruit roll ups, stuffed with Takis, and drizzled with Tajin that have been going viral lately – #pickle now has upwards of 4 billion views on the social media platform. In this article, we dive into what CPG brands can learn from TikTok about Gen Zers’ tastebuds.

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Gabrielle Carruthers Gabrielle Carruthers

Our Forest

Welcome to the TRFF forest 🌴
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