Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.
Who we have worked with
By the next gen, for the next gen
Tell me more 🙋🏾♀️
Why Gen Z 🤟🏻 🌍
We have always lived online.
We’re the first generations of ‘digital natives’. How we access goods and services comes from a whole new perspective.
85% of us learn about new products through social media. (NAPCO Research)
We are coming of age in a climate crisis.
We’re tasked with a foreboding future: unprecedented climate change, threatening our survival. Understanding brands means understanding their role in the future of consumption.
After taste and price, Gen Z care about the environmental impact and sustainability of the brands they buy. (IRI, 2021)
Our Talents
Where the magic happens ✨
What people say about us 😎
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Riccardo Demi
Marketing for startups
Djungle Studio
These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!
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Eleonora Acierno
Marketing Manager
Cornetto & Magnum Italy
The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!
Factory Blog
👁🗨 For open-minded and innovative people, searching for inspiration. Beware of imitations.
What Makes Gen Z Different?
At The Red Flower Factory, we work to help leaders in the CPG industry to understand the needs of the Next Generation of consumers. But we’ve noticed that many clients are still trying to target Millennials. One of the partners at our parent company Sevendots asked us, ‘Why should our clients look at Gen Z? What makes Gen Z different to Millennials?’
In this article, we break it down: how Gen Z is different to previous generations, and what this means for brand owners everywhere.
Our Forest
Welcome to the TRFF forest 🌴
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