Next Gen power to craft todayโ€™s solutions with the leaders of tomorrow

Who we have worked with

By the next gen, for the next gen

Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.

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Why Gen Z ๐ŸคŸ๐Ÿป ๐ŸŒ

We have always lived online.

Weโ€™re the first generations of โ€˜digital nativesโ€™. How we access goods and services comes from a whole new perspective.

85% of us learn about new products through social media. (NAPCO Research)

We are coming of age in a climate crisis.

Weโ€™re tasked with a foreboding future: unprecedented climate change, threatening our survival. Understanding brands means understanding their role in the future of consumption.

After taste and price, Gen Z care about the environmental impact and sustainability of the brands they buy. (IRI, 2021)

Our Talents

Where the magic happens โœจ
What people say about us ๐Ÿ˜Ž

Riccardo Demi

Marketing for startups
Djungle Studio

These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!


Eleonora Acierno

Marketing Manager
Cornetto & Magnum Italy

The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!

Factory Blog

๐Ÿ‘โ€๐Ÿ—จ For open-minded and innovative people, searching for inspiration. Beware of imitations.

How CPG Companies can Engage with Gen Z in the Metaverse

Is it really important for brands to craft a marketing strategy that allows them to be active in the metaverse? And who are the current users? Both consumers and brands are still figuring out how to navigate the metaverse. Needless to say, the integration of virtual and physical is the future, and brands will need to adapt to this new reality.

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Beatrice Soncina Beatrice Soncina

Our Forest

Welcome to the TRFF forest ๐ŸŒด