Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.
Who we have worked with
By the next gen, for the next gen
Why Gen Z 🤟🏻 🌍
We have always lived online.
We’re the first generations of ‘digital natives’. How we access goods and services comes from a whole new perspective.
85% of us learn about new products through social media. (NAPCO Research)
We are coming of age in a climate crisis.
We’re tasked with a foreboding future: unprecedented climate change, threatening our survival. Understanding brands means understanding their role in the future of consumption.
After taste and price, Gen Z care about the environmental impact and sustainability of the brands they buy. (IRI, 2021)
Marketing for startups
These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!
Cornetto & Magnum Italy
The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!
How to build an online community
Humans are naturally pack animals and want to attach themselves to other like-minded people. This includes family, friend groups and now this real life concept has entered the digital world. Social media platforms like Instagram, Reddit, and Facebook have accelerated the adoption of online communities to the point it has become an expectation from consumers. This is especially the case for Gen Z who are the main catalysts for the growing need for online communities. For this reason, every brand should aim to create an online community, with community members who are brand advocates, offline and online.