Next Gen power to craft today’s solutions with the leaders of tomorrow

Who we have worked with

By the next gen, for the next gen

Giving a voice to the Next Gen, we provide disruption and inspiration to your business to positively impact the future of our society.

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Why Gen Z 🀟🏻 🌍

We have always lived online.

We’re the first generations of β€˜digital natives’. How we access goods and services comes from a whole new perspective.

85% of us learn about new products through social media. (NAPCO Research)

We are coming of age in a climate crisis.

We’re tasked with a foreboding future: unprecedented climate change, threatening our survival. Understanding brands means understanding their role in the future of consumption.

After taste and price, Gen Z care about the environmental impact and sustainability of the brands they buy. (IRI, 2021)

Our Talents

Where the magic happens ✨
What people say about us 😎
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Riccardo Demi

Marketing for startups
Djungle Studio

These GenZers are unlocking a crazy amount of value for big heritage brands looking to stay relevant in the coming years!

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Eleonora Acierno

Marketing Manager
Cornetto & Magnum Italy

The Red Flower Factory helped us to get in tune with their generation with a refreshing and effective process involving their advisory board of GenZ talent!

Factory Blog

πŸ‘β€πŸ—¨ For open-minded and innovative people, searching for inspiration. Beware of imitations.

[INTERVIEW] Selling to Gen Z as an ice cream brand

We recently sat down with Giorgio Scarella, Global Head of Consumer & Shopper Understanding for ice cream at leading chocolate and confectionary company Ferrero. We discussed Gen Z’s expectation of speedy product innovation, the importance of transparent and consistent brand storytelling, as well as the emphasis on creating experiences for ice cream fans. Click to read what he had to say.

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Karen Rickers Karen Rickers

Our Forest

Welcome to the TRFF forest 🌴
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