Category: innovation

Decoding Gen Z in China

Gen Z are making an impact worldwide, from the Americas to Asia Pacific, so we will take a closer look at what makes Gen Z in different parts of the world unique or similar compared to their peers in the rest of the world. In this blog post, we want to try and decode Gen Z in China.

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Karen Rickers Karen Rickers

How CPG companies can sell wellness to Gen Z

Post-pandemic there is an increased demand for wellness products, largely driven by Gen Z who are pioneering a broader picture of health. As the younger generation rises in importance, commanding $360 billion in disposable income as of 2021, it is vital to understand their needs. In this article we consider four case studies, to understand how brands might capture new consumer interest in the wellness industry.

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Gabrielle Carruthers Gabrielle Carruthers

How CPG Companies can Engage with Gen Z in the Metaverse

Is it really important for brands to craft a marketing strategy that allows them to be active in the metaverse? And who are the current users? Both consumers and brands are still figuring out how to navigate the metaverse. Needless to say, the integration of virtual and physical is the future, and brands will need to adapt to this new reality.

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Beatrice Soncina Beatrice Soncina

The power of cross-sector collaborations

If you ever came across a campaign that really caught your eye because you found it amusing, emotional or interesting due to a particular collaboration you know exactly what I mean. This is called a cross-sector collaboration.

A cross-sector collaboration helps companies achieve a mutually shared purpose and helps gain a competitive edge. This article explores how different business entities can partner to create an outcome that can be beneficial for both brands and for young consumers today.

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Elizabeth Pasquinelli Elizabeth Pasquinelli