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will you be the change?

Gen Z & Entrepreneurship: Our Generation For The Win

At our start-up, we think about and try to understand our generation on a daily basis. What is it that makes Generation Z tick, what do we like, where do we spend our time? But we have never previously looked at how Gen Z consumers are turning the tables on brands, and creating the kind of products and brands they are missing on the shelves. Gen Z is relying on ourselves to step up and take initiative towards a better world. So, let’s shine some light on what entrepreneurship means to Gen Z, why and how we do it and how brands can support our journey. 💜

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Karen Rickers Karen Rickers

Exploring Gen Z’s Love Affair with Escapism: Trends and Insights

Escapism is a common way for people to deal with the fast-paced and connected world we live in today, and Gen Z is no exception. This generation grew up during a time of rapid technological advancements and social reconstruction. Dealing with such changes can be overwhelming. Because of this, they have a strong tendency to try to find comfort and relief from the pressures of everyday life in different ways.

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Tatenda Musekiwa Tatenda Musekiwa

Gen Z vs. Millennial Marketing – How to Target Gen Z

When it comes to marketing strategy, there is a danger of grouping Millennials and Generation Z into one category, a monolithic ‘Young People’. Closer analysis will reveal a set of key differences between these groups, and failure to recognise these could alienate your ideal customer. In this article we discuss the differences between Gen Z (age range 11-26) and Millennials (aged 27-42), based on their worldview and values, before revealing what makes for uniquely Gen Z marketing.

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Gabrielle Carruthers Gabrielle Carruthers

Decoding Gen Z in China

Gen Z are making an impact worldwide, from the Americas to Asia Pacific, so we will take a closer look at what makes Gen Z in different parts of the world unique or similar compared to their peers in the rest of the world. In this blog post, we want to try and decode Gen Z in China.

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Karen Rickers Karen Rickers

How to build an online community

Humans are naturally pack animals and want to attach themselves to other like-minded people. This includes family, friend groups and now this real life concept has entered the digital world. Social media platforms like Instagram, Reddit, and Facebook have accelerated the adoption of online communities to the point it has become an expectation from consumers. This is especially the case for Gen Z who are the main catalysts for the growing need for online communities. For this reason, every brand should aim to create an online community, with community members who are brand advocates, offline and online.

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Nathan Konga Nathan Konga