Gen Z is the consumption generation of tomorrow, because Gen Z already represent 26% of the population with a spending power of US150 billion. Clearly, this means that we are a key demographic for any brand and brands need to start listening to our wants and needs today. But be aware – our generation is different than our Millennial siblings, our Gen X or Boomer parents. Naturally, what makes Generation Z different from other generations, has consequences for brand engagement, even brand loyalty, so brands need to rework their marketing strategy to account for their Gen Z audiences – to avoid what could be potentially high cost of not effectively engaging with us.
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