Author: Gabrielle Carruthers

How CPG companies can sell wellness to Gen Z

Post-pandemic there is an increased demand for wellness products, largely driven by Gen Z who are pioneering a broader picture of health. As the younger generation rises in importance, commanding $360 billion in disposable income as of 2021, it is vital to understand their needs. In this article we consider four case studies, to understand how brands might capture new consumer interest in the wellness industry.

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Gabrielle Carruthers Gabrielle Carruthers