UNCOVERING GLOBAL GEN Z CONSUMER AND CATEGORY TRENDS
The need
To be constantly updated on the relevant trends and their dynamics, in an effort to understand and evaluate their potential impact on the business.
What we did
01
Distilled weak signals from social media on Gen Z’s changing needs and preferences regarding consumption and brand relationships (Websearch + Smart Scrolling).
02
Collected insights and brand examples directly from Gen Z, to inspire relevant implications for future strategy (Vibechecks).
Our output
An identification of trends and market dynamics driven by Gen Z on a global scale and a set of inspiring and actionable implications for brand strategy.