IDENTIFYING GEN Z BARRIERS TO BRAND AND CATEGORY APPEAL
The need
To engage the new generations to sustain the long-term development of the brand.
What we did
01
Analysed current perceptions and best practices, expanding beyond the core category (Websearch + Smart Scrolling).
02
Expanded barriers and insights and get external inspiration, by speaking directly with Gen Z consumers (Vibechecks).
Our output
A structured plan for expanding the appeal of the brand among young generations and increasing this consumer base, based on a clear understanding of brand DNA and existing barriers.