DEVELOPING COMMUNICATION TERRITORIES MEANINGFUL TO GEN Z
The need
To effectively engage the new generation in the brand offer with relevant, original and impactful content.
What we did
01
Identified and analysed best practices from other brands in reaching the new generation with effective communication (Websearch + Smart Scrolling).
02
2. Co-developed potential strategic communication territories.
Our output
A well-structured effective communication strategy for the brand encompassing communication assets linked to a strong and coherent brand value system, executional implementation defining the tone and format of the communication as well as a definition of the most appropriate channels.