CRAFTING TANGIBLE BRAND OPPORTUNITIES TO RE-ENGAGE GEN Z
The need
To increase the brand relevance for the future generations through a dedicated innovation pipeline, in order to support the long-term brand performance.
What we did
01
Identified Gen Z category perception and need states (Websearch + Smart Scrolling).
02
Analysed where and why the brand is out of synch with Gen Z and Young Millennials (Vibechecks).
03
Developed a portfolio of soft and hard innovation areas, co-created with Gen Z, to ensure authenticity and relevance with the target audience (Incubator Z).
Our output
A set of insights on brand barriers for the young generations and a portfolio of tangible opportunities to overcome the identified barriers.
Photo by Tetiana Bykovets on Unsplash