BUILDING OPPORTUNITIES AROUND GEN Z AS FUTURE PARENTS
The need
To further consolidate the connection of the brand with Gen Z and to identify an effective engagement strategy that will support sustainable brand development.
What we did
01
Collected and analysed secondary data on Gen Z’s current consumer behaviour as well as weak signals on their behaviour as future parents (Websearch + Smart Scrolling).
02
Decoded their needs as current consumers and built scenarios that inform on their future choices as parents (Vibechecks).
Our output
A structured understanding of the role of the brand for Gen Z. A set of actionable opportunities to allow the brand to lead with Gen Z.