ALIGNING COMMUNICATION CONCEPTS WITH GEN Z EXPECTATIONS
The need
To check whether a set of newly developed communication concepts for the brand are in line with Gen Z consumers’ needs and expectations.
What we did
01
Speaking directly with Gen Z cat owners, critically reviewed the proposed concepts regarding language, authenticity and effectiveness (Vibechecks).
02
Analysing Gen Z communication channels, and how other brands speak to the generation (Smart Scrolling).
Our output
A set of qualitative insights on the strength of the concepts from the eyes of Gen Z, and a ranking among them. An identification of critical areas to overcome, and how to do so.