FORECASTING GEN Z TRENDS, BEHAVIOURS AND EXPECTATIONS
The need
A deep dive into the minds of Gen Z to develop an understanding of emerging trends, patterns and cultural and behavioural changes.
What we did
01
Identified weak signals and emerging trends based on secondary data and social media analysis (Websearch + Smart Scrolling).
02
Captured Gen Z consumers’ perspectives on general consumption trends and their relationship with brands, and their ideas and expectations for future brand engagement (Vibechecks).
Our output
A set of future-proof scenarios based on Gen Z consumer needs and expectations to inform and help identify strategic opportunities for the brand.