Is it really important for brands to craft a marketing strategy that allows them to be active in the metaverse? And who are the current users? Both consumers and brands are still figuring out how to navigate the metaverse. Needless to say, the integration of virtual and physical is the future, and brands will need to adapt to this new reality.
At The Red Flower Factory, we work to help leaders in the CPG industry to understand the needs of the Next Generation of consumers. But we’ve noticed that many clients are still trying to target Millennials. One of the partners at our parent company Sevendots asked us, ‘Why should our clients look at Gen Z? What makes Gen Z different to Millennials?’
In this article, we break it down: how Gen Z is different to previous generations, and what this means for brand owners everywhere.